TheGreenShot and Earth Angel Join Forces Leading Hollywood’s Green-Tech Revolution
Transatlantic Merger Unites Technology & Services For Sustainable Production Excellence
NEW YORK, NY, May 29, 2024—Earth Angel, Hollywood’s leading sustainable production services agency, announced today their merger with TheGreenShot, the European pioneering tech company that combines financials, operations and sustainability management in a single, AI powered digital platform. This new group combines a decade of hands-on services on over 180 productions by Earth Angel with digital champion TheGreenShot, whose innovative tech has won 13 international awards and 20,000 users in the last two years.
“Joining forces with the amazing folks at TheGreenShot and their cutting edge technology is a perfect alignment for Earth Angel,” said Emellie O’Brien, Earth Angel Founder. “This will make sustainable production solutions more scalable, accessible and ultimately, transparent for the entire industry. We could not be more thrilled to get further, faster, together.”
Earth Angel has greened a wide range of productions from feature films and television series to commercials and live events with sizable impact results such as avoiding over 16,026 metric tons of CO2 and diverting over 19 million tons of waste since 2013. Their sustainability management expertise combined with TheGreenShot’s digital solutions will better meet major media companies’ sustainability goals, while navigating the complexity of climate regulations and increasing pressure from financial backers, audiences and workforces to adopt more sustainable processes.
“We are very excited about this expansion. Digitizing Earth Angel’s methodology into our platform has been an incredible adventure,” said Max Hermans, TheGreenShot Co-CEO. “TheGreenShot's AI-powered features solve the major data acquisition and analytics challenge media companies face today. Our unique real-time connection between finances and sustainability transforms every climate journey into a competitive advantage.”
Earth Angel by TheGreenShot will remain headquartered in New York with operations in Los Angeles, New York, Atlanta, Vancouver and Toronto with international hubs in Bordeaux, Brussels, Lyon and Paris through TheGreenShot. The group's geographic reach combined with its seamless data capabilities will allow media companies to establish a more consistent and auditable approach to production sustainability.
ABOUT EARTH ANGEL
Earth Angel is a sustainable production services agency with a team of experts on a mission to reduce the environmental impact of entertainment. Earth Angel creates and implements customized, analytics-based sustainability strategies designed to keep pace with complex production logistics. From zero waste to decarbonization to social impact, our services yield measured results from our decade plus long history of working with studios, producers, vendors and community organizations to make movies without making a mess. Earth Angel has serviced over 180 productions including A24's The Whale, AppleTV+'s Severance and Martin Scorsese’s Killers of the Flower Moon.
ABOUT THEGREENSHOT
TheGreenShot is a technology company, created in 2021 in Brussels, Belgium, and headquartered in the US since July 2023. TheGreenShot pioneered a totally new approach, a real-time connection between finances, operations and carbon footprints that accelerates carbon reductions and connects to financial savings. Created by entertainment professionals and MIT engineers, its unique approach has won 13 awards in Europe and the US, including nominee for best sustainability solution at NAB 2024. TheGreenShot serves over 200 customers - production houses, digital agencies, film funds and corporate clients. It offers a variety of solutions from entry level very simple carbon mobile apps to fully automated 360° production suites. Its 20+ open interfaces embed its solution at the core of its customers’ IT infrastructure, and with the advent of European regulations such as the CSRD and the SFDR, corporate customers such as sports retailer Decathlon also subscribe to its platform to consolidate and track carbon footprints of commercials and corporate videos.
